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Technology Platforms and IP Portfolio

BrandPad™

Problem:

How to add value to promotional USB drives (give-aways) in a manner that is non-intrusive, non-erasable, and can be viewed on a continuous basis.

Solution:

ClevX BrandPad is a portable device utility that provides access to user applications, files, and web content. Customizable branding is integral with Brand-to-Stick LaunchPad and non-intrusive. The application's usefulness assures that advertising content is presented to potential customers on a regular basis. The product has features that benefit both user and promoting company.

Customer Benefits:

  • User configurable features comparable with the Windows start menu
  • Provides central location for organizing and accessing documents and other stored content
  • Provides central location for invoking useful applications, e.g. backup/restore USB drive
  • Bundled with preloaded applications to enhance user productivity
  • May contain preloaded open source portable applications such as Firefox, OpenOffice, Thunderbird, Skype, etc.

Corporate (promoting company) Benefits:

  • Customizable "skins", branding, logos, and graphics
  • Links to on-line content. Combined with ClickReports promo links can be tracked 24 x 7
  • Links to storage based content
  • Can provide documents, coupons, presentations, demonstrations, and multimedia
  • Can provide links to pre-configured customer accounts / logins

An example of the BrandPad that is coupled with a portable backup application (BackupPad™) is used in ClevX DataLock® Memory Mouse. BackupPad uses the BrandPad user interface and has all its associated features mentioned above. This coupling guarantees that BackupPad is always present in the background waiting for new and modified files. As soon as a file change is detected, it is archived to another drive or remote location.

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